Tuesday 28 May 2013

Week 11- Indigenous Media, Music and Film- Adapting to fit Western Audiences


 
Incorporating any two distinctly different approaches to merge into one coherent perspective is no easy task, especially when the challenge is to integrate the ideologies and culture of Indigenous Australians with the western methods of media. Throughout Australia’s history the relationship between Indigenous and Non- Indigenous Australians has been poor, primarily due to a lack of understanding between the two cultures. It has taken a long period of time for the Indigenous population of Australia to adapt to the seemingly material and self-focused society in which westerners are so accustomed to. However in saying that, we now have collaborative relationships with members of the Indigenous community in areas of the media such as film. The challenge of course with collaboration between the Indigenous and Non- Indigenous community however, is that these two groups come from very distinctly different backgrounds and regard things in different priorities. An example of this difference can be found in the distinct religious practices. For instance, “Aboriginal religious thought is performative rather than meditative, and relational more than privatistic” (Sutton, 2010, p. 71) illustrating the importance of connectedness.

The methods by which the two cultures communicate are vastly different. For instance, the importance placed on storytelling within the Aboriginal community is far greater than what it is the western culture, for without storytelling in the Aboriginal community, none of the tribes could connect to their faith, learn how to fight or hunt. It was greatly through storytelling in the Indigenous culture that they learnt how to live. By comparison, Non- Indigenous Australians communicate through other methods in addition to storytelling, for instance, writing is a much more significant aspect of communication than storytelling. Furthermore, whilst the Indigenous communities of Australia have used the art of storytelling for life lessons and as a primary form of communication, Non- Indigenous Australians have primarily seen storytelling as a source of entertainment. Thus when creating a film that incorporates both cultures, at the “heart of the delicate balancing act is the task of bringing together ‘two very different storytelling traditions’” (Davis, 2007, p. 7) in a way that captures the essence of both and does justice to the integrity of each.

The challenge with presenting a different world view to that of the traditional western ideologies which Non-Indigenous Australians witness all the time, is that the different perspective needs to somehow be adapted to a western framework or backdrop that allows the audience to connect with something that they can relate to. For instance, films about other countries and cultures such as Bride and Prejudice, find that the only way to be successful in a western market is to incorporate aspects of western society into the production. Firstly, whilst looking at Bride and Prejudice, it is a story about a Indian family, however, in the film they are all quite western looking Indians. Secondly, the film is spoken in English the whole time, with multiple members of American or English actors. Finally, Bride and Prejudice is based off of the British Jane Austen novel, Pride and Prejudice. These factors indicate to me that a common belief on success in western culture is to adapt whatever culture it is, but to put it into a western context. Furthermore, in relation to incorporating the two worldviews between the Indigenous and Non- Indigenous cultures, the challenge is to allow the film adaptations to be authentic to them and represent the Indigenous culture in an unbiased way, yet to make it “work for us” (Davis, 2007, p. 7) as a Non-Indigenous audience.    
References:
Davis, T. (2007). Remembering our Ancestors: cross cultural collaboration and the mediation of Aboriginal culture and history in Ten Canoes (Rolf de Heer, 2006). Studies in Australian Cinema, 5-12.
Sutton, P. (2010). Aboriginal Spirituality in a New Age. The Australian Journal of Anthropology, 71-89.

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